"A household based in the northern part of London wants to find an exceptional and skilled educator to support their youngest child on his early path to growing into an British gentleman."
Upon seeing this post, you might easily miss the phrase "beginning" as mere a turn of phrase.
But, it could be the most significant aspect of this unusual employment listing, as it seeks to find a teacher for a one-year-old.
Hundreds of applications have already been submitted since the anonymous family published their search for the highly paid tutor, who needs to be "an exceptional individual".
During the past few weeks, the listing has received interest in the news, with several questioning why?
Progressive Approach
The CEO, head and founder of Tutors International, which is helping the family in their search, stated that notwithstanding early scepticism, he considered the idea "far sighted", and "progressive".
When he consulted the family, he mentioned they understood the atypical nature of their demand, and how immature their son is.
However, they stated that they "preferred not to postpone any longer" to engage a tutor, as they had held off until their elder sibling was five, and by that point "cultural influence had already become established".
But what did the family indicate by "cultural bias"?
It's "everything", the expert responded. "The way you eat, the way you speak".
He stated the older sibling had picked up "really subtle, non-verbal cues" from the family, and had adopted their cultural habits. The family explained to Adam they did not want history to repeat itself with their new baby.
The intention: To bring in a UK tutor, who must speak with standard English accent, to influence the baby from day one.
Osmotic Learning
"A lot of the education at the start here is kind of osmotic," explained the CEO.
It's by means of this natural absorption that the family are aiming the child will adopt the English characteristics they wish to cultivate.
He noted the tutor had to be an individual who studied at "the appropriate educational institutions – comparable categories of schools as the family plan to send their son to".
"The instructor simply needs to be the appropriate candidate, they'll be doing things they don't even know they're doing, effortlessly," he said.
Cost Not Relevant
The family told Adam the successful candidate should ideally also have understanding of or passion in horse riding, winter sports, creative fields and music so as to inspire the child in a diverse set of passions.
Furthermore though, he said the family wanted the tutor to sign up the child on a variety of lessons so the child would be "pony-riding and learning an musical instrument by the time they are about three years old".
In the family's view, helping their son develop into a "British gentleman" will lead to achievement and open doors.
"Considering the pros and cons of that, because it's certainly a social class indicator," he adds.
Yet, notwithstanding all this tutelage in "UK identity", could the child adopt so-called cultural bias from the multicultural family he resides with in any case?
"Yes", answered the CEO. "They know this may not work, but they've simply adopted the view of, 'we should try and let's go as quickly as we can', because the cost of it is irrelevant," he explained.
Overly Optimistic
There are some in the tutoring industry who have similar concerns.
Another CEO, chief executive of Blue Education, who supplies personal educators, wrote that "the development of adopting dual cultures, or in fact, becoming oneself, is something that must be grown into, not engineered."
The expert wrote that he had moved from China to the Britain at the time of childhood, and had been brought up experiencing and living dual heritages. He went on to study at Cambridge University.
"The notion that an individual can function as a embodiment of Britishness, a person who can possibly transfer the attributes of a British gentleman to a infant child, appears optimistic and unfeasible," he commented.
"Based on my background, having a quintessentially UK tutor from babyhood will not necessarily achieve the goal they hope for.
"I never had that kind of mentor, and however I have been fortunate enough to live many of the situations they aspire for their son."
He continued: "The reality is, personal identity cannot be forced from the outside influences; it must be selected, and it must originate internally."
Buying Britishness
Certainly, UK identity is something Adam hopes can be instructed – and marketed.
"I believe the situation that the global community views us in this respect is something that we should be cherishing|valuing|appreciating
